This is a guest post by Daniela Baker
As technology advances, so does the Internet marketing industry. Each year, our tools are becoming increasingly better, allowing us to zero in on our prime marketing targets so we can improve our ROI while continuing to tighten our budget. This is especially true with the advent of behavioral targeting.
Behavioral targeting is no longer a thing of the future. It’s actively being used by thousands of online marketers. The practice took off in 2007, as shown by Google Insights keyword statistics. And back in 2009, already nearly a quarter of online marketers reported utilizing the method for their online advertising, as reported by Internet Retailer. More recently, Internet Retailer reported that nearly 50 percent of small businesses responding to a survey indicated behavioral targeting techniques have increased conversion rates.
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Why You Shouldn't Use Facebook Comments on Your Blog
Everyone talks about how cool the Facebook comments plug-in is and what viral opportunities it opens for bloggers. Add the plug-in and when people comment on your blog their status is updated and their friends see that they’ve commented on your blog. Those friends would then follow through to your blog, comment on it as well, and then the friends of friends would see it, and so on and so forth.
Sounds great but what do have you to lose? Well, how about all of your blog’s comments?
Did you know that…
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